First things first. We start with this simple statement:
Printware is a Products based system.
Most of our customers are used to a system that generally creates pricing by taking material costs, size of the product vs what size of sheet you're printing it on, and a margin you want to make on that item. For example:
1.) Enter in cost of all my materials. This includes paper, ink, click costs, hem tape, glue, staples, labor, machine costs, and the other 100 things that could affect pricing for a particular job.
2.) Enter in a margin that I want to make on my orders.
3.) Gives us an arbitrary cost.
Printware does not do pricing like this. Printware pricing is put in by you, as a retail value, by product. We don't say "this job is printed on 80# Gloss Book with a UV coating on a 13 x 19 sheet". We say "This is a FLIER, that is going to be 8.5 x 11, with UV coating".
In our system, you build products by name, and then you assign sizes you want to offer, and options you want to offer on those products. Below we will go over the best practices for doing this, show you the pricing algorithm for your products, and what areas in the product area to change to affect that pricing. We will talk about:
PRODUCT MVP (Minimum Viable Product): When you create a product, you'll want to have in mind the minimum viable size and options for that product, and give that product a unit cost. Then add on from there.
PRODUCT QUANTITIES: For each product you will decide what quantity you want available for each product.
PRODUCT ADD-ONS: These are all the options you want to have for a specific product, and how these will affect price.
DYNAMIC PRICING: These are the quantity discounts you want to be available for each product.
Let's start by talking about naming a product and why we name certain things the way we do. Let's take RACK CARDS for example.
A Rack card is essentially a postcard, that's printed at a specific size to fit on a certain sized rack. Most of the time in a hotel or other high traffic areas. This is something many people might order, you might use the product as an admin on a daily basis to price quote from, it's a great product to sell in your shop, and it's good to have pricing done so you can send quotes to customers quickly and easily.
We could easily lump this into a postcard product, give that product a million sizes and options that we want to offer, and put pricing on it, but this doesn't help with product organization, nor does it help with your online store (and your SEO) with selling that product separately from a normal postcard product.
For example, if someone needed a quote on a rack card, you could point them to that product on your site, or use that product to create a quote for them. You use each product in different scenarios to create your quotes or you can simply send people to those product online to quote for themselves. By creating products in this manner, you get to use that product in many different ways to help save you and your customers time, and ultimately money.
A RACK CARD is 4" x 9", usually printed on 14pt cardstock, and is double sided with a matte or a gloss finish. With this product first we do an analysis of the quantities we want to offer, and possibly other option variations.
PRODUCT NAME: RACK CARD:
Size: 4" x 9"
Quantity Min: 25
Printing: single sided
Paper Stock:14pt cardstock.
Unit Cost at MVP: $.40
The Unit cost is what goes into the regular cost area or our product. Here's how these look in the different areas of the product:
TITLE AND DESCRIPTION
We are making products to use for customers online, but also to use by employees to use for sending quotes (and carts). We need to give the product a name and describe it for customers and employees alike.
Remember, just because you know what a rack card is, doesn't mean your new CSR does.